Your customers have to trust you. If not, the relationship will inevitably fizzle. And once you lose credibility, it's not coming back no matter what measures you take or how much you get on your knees to plead. The trust bond is broken. Losing that particular business isn't the only shattered piece you'll have to place in the trash, because your reputation might be well on its way there as well; threatening your other partnerships. And as Industrial Distribution informs us, your customers are receiving an estimated 300,000 messages per day asking to be trusted so they're now as skeptical as ever. You have an uphill climb ahead of you. But incorporate these 4 Sure-Fire Strategies For Cultivating Consumer Trust and you just might reach that peak of credibility.