Have you ever heard about something especially fantastic, then thought “Uh-oh, this sounds too good to be true”? Or had a great original idea, and then decided “it’s so good, others must have thought of this before me”?
At Prime Advantage, some Member prospects initially tell us that they think our buying group model sounds too good to be true. But once these companies realize the savings they had hoped for are really occurring thanks to the power of leveraged group purchasing, they often say, "I wish I would have been the one to think of this concept first! Why wouldn't everyone join?"
I revisited this piece written by renowned sourcing expert Jason Busch, of Spend Matters, and realized the importance of GPOs (Group Purchasing Organizations) has only increased. When Jason first looked at GPOs he too was skeptical. But after researching several trusted long-term buying groups, including Prime Advantage, he recognized there are significant advantages for companies large and small to become part of a buying consortium. As Prime Advantage has now grown to over 750 Members and 125 Endorsed Suppliers, Jason’s research rings even truer today than ever before.