Prime Advantage Blog

Why Your Company Needs to Plan for the (Distant) Future

Joe Ptak on Apr 29, 2016 7:49:37 AM

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Keeping the future in mind is vital for long-term health. No matter if we're talking about personal vices or managing a business, everything we do now affects us down the road. The challenges of putting out fires today, filling orders today, making profits today, all seem to place tomorrow on the backburner. Of course, every company plans for the future in some capacity -- monthly and yearly forecasts, strategic meetings, investigating new revenue streams, establishing long term goals, etc. But what many overlook is planning for the distant future. We're talking about five, 10, 15 years down the line. And according to Forbes' piece, "Why Organizations Have To Think About The Day After Tomorrow," many companies are putting themselves at risk by not dedicating enough time in this area.

Organizations hoping to be on a collision course with the futures they must start by taking the corresponding steps today. This involves modeling for what's looming on the far-off horizon by studying social science and cultural history, examining global trends, performing technical research and even tapping into some science fiction. Companies should aim to imagine what the impending world will look like, and consequently, what that means all aspects of the business will have to look like to survive and thrive.

With the rapid rate that technology currently advances, along with the world's increasing interconnectedness, the distant future will be here sooner than ever before. And planning for it is what will keep your company breathing when the market shifts or your industry turns on its head. Because that day is coming. Eventually. It always does. If your organization makes it a priority to keep the faraway top of mind, you will not only stay viable the moment the inevitable switch flips, but you'll also be in position to seize an opportunity to rise above the competition that didn't. True, that day is extremely difficult to visualize, but it will absolutely be worth every strained eye your company endures from the squint of trying to see it.

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Joe Ptak

Posted by Joe Ptak

Joe Ptak is the Manager of Marketing Communications for Prime Advantage. Joe is a perception engineer who contemplates the meaning of life every time he stares at a spreadsheet for too long and has never, Ever, taken an elevator to the 2nd floor.

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