Prime Advantage Blog

Do Your Customers Value What You're Selling?

Joe Ptak on Jan 26, 2016 6:30:00 AM

What is something worth? Well, in short, it's worth whatever someone is willing to pay for it. This holds true for your salary, the antique vase you posted on eBay, or your old beat up Volvo. So as a business, the name of the game is not just creating value, but even more importantly, it's raising the perceived value of what you have to offer. If a tree falls in the forest, does it make a sound? Similarly, if you're creating worthwhile value but it's not reaching anyone's ears, then you need to better lead your customers to the forest to pay witness.

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You may know you have the best product on the market, but all that matters is what your customers know. To determine this, you and your constituents need to ask the right questions:

  • Do our customers know everything that we are providing for them?

  • What is it that we do well? Are we communicating this adequately to our clients?

  • Do our customers really want everything we're offering?

  • Are our customers able to attain this value internally or cheaper by other means?

  • Can we innovate and deliver on items that our customers don't even realize they need yet?

For more food for thought on this subject, check out 5 Steps to Creating More Customer Value from Inc.com. Stepping out of your own mind and into your customers' heads is the only way you're going to crack the value code. The ultimate success of your business hinges on your ability to do so.

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Joe Ptak

Posted by Joe Ptak

Joe Ptak is the Manager of Marketing Communications for Prime Advantage. Joe is a perception engineer who contemplates the meaning of life every time he stares at a spreadsheet for too long and has never, Ever, taken an elevator to the 2nd floor.

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