Prime Advantage Blog

How to Stand Out in a Crowded Market

Guest Contributor on Nov 16, 2016 2:45:00 PM

111516.jpegPrime Advantage has invited industry experts to share their insights on the present and future of manufacturing success. In this post, Kari Bigot of ALTOUR discusses the measures your company can take to be seen above the rest in a jam-packed marketplace.

No matter the industry, it’s very likely that yours is a very crowded place to play. You and your colleagues are being bombarded on a daily basis by people who promise to make everything quicker, cheaper and better.

We can’t all be right and in an industry with so little differential - how can you really tell before it’s too late? Before we tell you our secret about how we support our clients, start by asking yourself these questions:

  • How do you balance the quality of your offerings and employee well-being with the necessity to commoditize cost at all times?
  • In a mature business model – how do you find additional savings without affecting the very people who use the product daily?
  • In an industry shrouded in mystery, how transparent IS transparent?

As always, the best ideas are the simplest, gimmick-free, make no false promises, and have no hidden agendas. The plan for success is simple:

Commit to your clients. Link their success to your goals and openly share your own objectives and targets. The better you make the product or service for your clients, the better it is for your business. Talk to your customers, listen to what they have to say, and share where you think you can help.

How else can you stand out in a CROWDED marketplace?

C: Consult with your customers on their wider business

The impact your niche has on them, and the recognized return on investment they’ve enjoyed by using your products or services. 

R: Review your customers’ successes

With ample communication and futureproof to ensure those successes continue.

O: Objective Led Management

If you can’t measure it, you can’t manage it.

W: Waste Elimination

Highlight the time savings and efficiency growth they’ve achieved by doing business with your company.

D: Diagnostic Surveys

Benchmark each customer against their peer group to help attain a best-in-class approach to managing every customer.

E: Educate your team and stakeholders

About how your company can make the best opportunities available for your clients.

D: Deliver partnership success

However that looks to each customer.

By keeping these checkpoints in mind, your business will put itself in position to be that shining needle in the haystack.

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Topics: Talent and Leadership

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