As part of Prime Advantage, Endorsed Suppliers have been invited to share their insights on the present and future of manufacturing success. In this post, Craig Wilson, from American Recruiters, looks at personal biases and how they may impact our purchasing decisions.
Fall has officially arrived and here in Chicago there is finally a hint of Cubs playoffs in the air. (I know it is hard to believe, but please, these are the lovable losers. Of course the Bears are still a mess so it all balances out!) Fall is a time for change: leaves, temperature, colors, amount of day light, etc. It is also the time to make changes in our business planning, goals and objectives. I would like to share with you some portions of an interesting article I recently read in a publication which focuses on the future i09. The article is titled The 12 Cognitive Biases that Prevent You from Being Rational. These predispositions really do affect the way we make decisions and by sharing them with my fellow industry professionals, it is my hope that we will be able to make better purchasing decisions and change our environment for the better. Here are some of the more common biases we see almost on a daily basis: