Although there have been plenty of examples of tyrant CEOs and bosses who have enjoyed boatloads of prosperity, for the most part, being liked and respected is an imperative trait to having success in the business world. If the communication isn't top down and occupied by your power, you're going to have to rub people the right way to get what you want. This goes for getting the job, a report from a colleague, a budget increase or most importantly -- sales to your customers. People are likely to mirror back the behavior you're throwing at them. If they think you'd scratch their back, they'll scratch yours.
But this isn't about being phony. Actually, it's quite the contrary according to Entrepreneur's 7 Ways to Get People to Believe, Like and Respect You. Honesty is king. Firstly, people can draw on their experience to see right through insincere behavior and secondly, if you get caught being inauthentic, good luck getting that trust back. It's also about showing some humility; being honest about your faults or when you are at fault. As much as some people won't admit it aloud, internally they know they're flawed. And seeing your vulnerability will allow them to relate to you and feel another level of kinship. Finally, don't burn bridges. You may want to, and might even be totally justified in lighting that match. But you never know what the future will bring and you just may cross paths with that person again in a time of need.
Being liked in the business world is not always easy. We're all at the table reaching for the same pie. But if you can tame some of your innate but often shortsighted urges, you'll get more of it. Now, have I told you how great you look today?